
Those in the market for a C segment car are spoilt for choice. 2012 has so far yielded us the
Hyundai Elantra,
Peugeot 408,
facelifted 308 and
new Honda Civic,
joining the usual suspects. A new contender is just across the border
now, waiting for its official launch this September – it is the new Ford
Focus.
This third-generation Focus is the latest One Ford product from the
Blue Oval, which means that the Focus, available here in both five-door
hatchback and four-door sedan form, will be sold across the globe as the
same car (with at least 80% common parts, Ford says), bucking the
previous trend where North America got a poorer Focus.
Thailand is one of five global production hubs for the Focus (the
others are in Germany, Russia, USA and China) and output from the new
US$450 million Ford Thailand Manufacturing factory in Rayong will serve
the Asia Pacific region. Our northern neighbour also recently played
host to the regional Focus media preview, which we attended.
Continue reading for our first drive impressions of the new Ford Focus.

As mentioned, two body styles are available, the five-door hatchback
(no three-door exists for now, even in Europe) and a sedan, and Rayong
gives them two engines – 1.6 and 2.0 litre GDI (gasoline direct
injection) petrol units with DOHC and Ti-VCT (twin independent variable
camshaft timing), which means that these engines are as modern as they
come for naturally aspirated units.
The demanding Malaysian market will only get the 2.0L, which makes
170 hp and 202 Nm of torque from 4,550 rpm, which is high for the class.
As expected, no manual option for us, so it’s a six-speed Powershift
dual-clutch gearbox for your Focus. Unlike in the Fiesta, the ‘box gets
manual override (Ford calls it SelectShift) in the form of +/- buttons
on the gearknob. More on that later.

There are many who have, and will, claim that we’re being
“shortchanged” by Ford as there’s no Ecoboost turbo option. Well, if you
feel so, punters in USA and Australia (which I’m sure you will agree
are more sophisticated markets) get the same GDI engine as us. So you’re
in good company. Also bear in mind that apart from the Peugeot 308 and
the significantly costlier Golf TSI, no other C-segment offering offers
more power, GDI or a turbo, here.
Still want Ecoboost + manual? You’ll have to wait for the
Focus ST.
In the meantime, take off those “I want cheap, nice and good” tinted
glasses and the Focus can be viewed as competitive, class leading even,
when one starts to dive into the spec sheet.

Malaysia will only get the two top trim levels for each body style –
Sport and Sport + for the hatch, Titanium and Titanium + for the sedan.
The non + cars get front and side airbags (front airbags has a new shape
that lessens impact, curtain airbags on + models deploy 30% quicker),
ABS, EBD, ESP, keyless entry with start button and Active Shutter Grille
as standard.
The latter shuts the lower bumper centre grille (triangular side ones
are just for looks) for better aero at high speeds. Linked to the car’s
cooling system temperature, it has 16 possible positions. You won’t
notice it working, but it’s common knowledge that less drag = less fuel
consumption. Speaking of that, claimed combined FC is 6.6 litres per 100
km, or 15.2 km/l.

Still on toys, the Focus debuts Ford’s SYNC system in ASEAN. SYNC,
powered by Microsoft, links up your smartphone and portable devices to
the Focus via Bluetooth.
More than just allowing you to play songs and make phone calls, SYNC
lets one use the car’s voice control system to order your phone around,
and ask for specific things, like Billie Jean, Rolling In The Deep or a
genre like Jazz for instance. A caucasian female voice speaks back, and
graphics on the full colour 4.2-inch screen are slick. SYNC is a big
upgrade from the system in the Fiesta.

Since everything runs on Bluetooth, all phones with BT are accepted,
although our car-to-car calls (loud and clear, even supports multi
party) ran on Microsoft powered Nokia phones. Will try it with Android
and iOS next time to see if it works just as well. SMS can be viewed on
the screen or even read out, with things like “LOL” and “:p” spoken in
full. Poking tongue anyone?
The + models take things up a notch by offering toys that some
premium cars costing twice as much don’t offer. The range topping Focus
side parks itself with Active Park Assist. I’ve only previously tried
something like this once, and it was in a Mercedes.

Here’s how it works. If you’re looking for a parallel parking spot,
press the APA button and cruise along the line (remember to signal). If
there’s a spot, the Focus’ ultrasonic sensors will determine if the gap
is big enough for the car (minimum 1.2 times the car’s length) and
alerts you if it is. Then, all you need to do is take your hands off the
wheel and trust the system, which displays instuctions on the main
screen.
As you can see in the video below, the steering will DIY based on the
data it has – all the driver has to do is control the brakes and gas
pedal, based on the front/rear sensors (with audio and visual display)
called ParkPilot. Can be quite unnerving for those new to it, but a few
precise attempts is all APA needs to gain one’s trust. When the
manoeuvre is done, you will be told so. Useful.
Another high end feature is Active City Stop (ACS), which is rather
similar to Volvo’s City Safety. ACS works below 30 km/h and will auto
brake the Focus if you’re about to kiss the butt of the car in front
unwittingly, minimising damage. Under 15 km/h, ACS will auto brake to a
full stop, eliminating fender benders once and for all.
The Titanium +, which is the top end sedan, adds on BLIS blind spot
info system. Pioneered by Volvo, BLIS informs the driver of a car in
his/her blind spot via a light, but Ford’s light is on the outer edge of
the wing mirrors, and not inside the car. Volvo uses a camera on the
wing mirror, the Focus’ BLIS uses radar detection.

We got to try all three headline features, and I’m very impressed by
the Active Park Assist, which beats my parking skills any day. ACS is
good to have – you may not need it often, but in the rare occasion when
you do, your wallet will be thankful.
In our trial run, we had to consciously drive into a box with
reflectors (that’s what the sensors detect, pedestrians not included)
which is as unnatural as communicating to a cat by barking. My first run
was a failure, as my instinctive right foot sprung into action on
approach. ACS took over in the second run, as we dived to a tyre
scrubbing halt. Less impressed with the BLIS, which worked, but not 100%
of the time for us – another test on local ground is needed. In any
case, I prefer Volvo’s big bright orange light over Ford’s rendition.

Other features exclusive to the + are bi-xenons with washers, follow
me home lighting, power tilt/slide sunroof, auto headlamps/wipers, auto
dimming rear view mirror and cruise control. It wasn’t too long ago when
Mercedes highlighted Linguatronic and Volvo shouted City Safety and
BLIS. Now, a RM130k mass market Ford has all that, and parks itself.
It’s the right time to blow the dust off a headline I once used for an
Autocar cover story – The Democracy of Technology.
Diving in, there’s a wide range of steering and seat adjustment, so
the ideal driving position is easy to find. Once set (manual for hatch,
electric for sedan), I found that the seat gripped well and went low
enough. The hatch’s black cabin theme and part leather seats are
fitting, but I found the sedan’s light hues very refreshing – the full
leather seats are very cushy and the breezy feel relaxing.

No time to try the rear bench, but I didn’t feel too comfy in the
front passenger seat, where the centre console was too intrusive for my
right knee. I had to sit in an offset position as a result. It could be
the fault of that “boundary” that cordons off the controls to make a
“driver focused” cockpit.
Back in the throne, the button-rich steering wheel is to my liking,
as it’s not too thick and the leather used is very supple. Clusters of
buttons are everywhere, and there are no blank ones, so there’s a nice
feeling of being in a full spec car. The layout of the Sony stereo isn’t
the most straightforward, but then fancy design and best functionality
rarely coexist.
Material quality should please the “knock-knock” Malaysian car buyer –
unlike the ASEAN Fiesta, you can sink your nails deep in the soft dash
moulding here, and the upper door cap plastics are pilable, too.
So how does it drive? It can’t be bad, it’s a Ford. The engineers at
the Blue Oval consistently excel at delivering good ride and handling on
mass market offerings, churning out best-to-drive in segment models
like the
Fiesta,
Mondeo
and last gen Focus. This new Focus is a big improvement over the old
one in many ways, but it doesn’t fully kill our love for the old timer.
Petrol vs petrol, this new GDI engine rights one wrong in the old
Focus 2.0 – its lethargic heart. It is not the most charismatic
performer and doesn’t have a memorable sound, feel or top end flourish,
but at least it has enough grunt to not stand out for the wrong reasons.
The power/torque figures may be slightly above par, but the small
advantage wasn’t felt on the road. Adequate nonetheless.

The Powershift six-speed dual-clutch gearbox is good to have at this
price point – other than the VW Polo hatch and Ford’s own Fiesta, no
other car offers DCT at this money. Compared to the Fiesta, the shifts
are smoother and less perceptible in the Focus, which suits the much
improved rolling refinement (over both the Fiesta and previous Focus)
too.
However, the SelectShift manual override is a major disappointment
for me. Ford has elected to incorporate a +/- button on the gear knob
itself, instead of the tried and tested seperate slot with up/down
movement. Using the button takes too much hand time away from the wheel
in fast driving, because you need to hold the lever before pressing the
small button – two actions instead of just one. Perhaps the process will
get smoother with familiarity, but that still won’t make two steps
easier than one. By the way, manual selection can only happen in S mode.

I cannot figure out why Ford chose to reinvent the wheel in this
manner – the old way was fine, and if they wanted to provide more
convenience, why not just give us steering paddles? Cost doesn’t seem
like an issue when the Focus steering wheel has more controls than a
luxury car. Mysterious.
The Focus feels really solid and planted, even when exploring the
final quarter of the speedometer. We hit a major dip in the road when
doing so, and it was us who got unsettled instead of the Focus. Low
speed ride comfort is really good as well, with only the biggest of
potholes or ridges sending a thud to the cabin. The sedan’s higher
profile 205/60 R16 tyres were more cushioning, but the 17-inch wheeled
hatch (215/50 rubber) wasn’t too harsh riding.

Ford is also keen to highlight Torque Vectoring Control, which uses
electronics to replicate the function of a limited slip differential
(LSD). The theory is that in a corner, TVC applies minute braking force
on the inside front wheel with less traction, channelling drive to the
wheel with grip for better cornering performance. Can’t say that I felt
it work, but the Focus handles well enough. In a long sequence of bends
with plenty of hazards (sand after a blind corner, funny cambers, etc),
the agile and composed Focus acquitted itself very well.
The EPAS electric steering is very sharp and quick, but not tiring at
a cruise. With zero slack and good weighting, it’s hard to criticise,
but the old car’s steering felt more natural; less technically perfect
but with plenty of good vibes. That’s a good way to sum up the drive.

The new Focus looks good, has plenty of nice toys, and is still the
best driving C-segment car in town, but I feel that it has lost a little
bit of that unquantifiable “good vibes” that made the last one so
likeable despite its ugly interior. But as an ownership proposition, the
new Focus is streets ahead, and the top spec + cars are great value at
the
estimated prices.
If there’s a scale between the old Focus and the Golf, the new Focus
has moved a little more to the VW’s side. No bad thing, of course!
http://paultan.org/2012/07/21/driven-new-ford-focus-hatch-and-sedan-in-krabi/