Italian giants Juventus have announced a new jersey sponsorship deal
with Fiat that will see the auto giant sponsor Juve’s 2012/13, 2013/14
and 2014/15 kits. As per the terms of the deal, Juventus’ new kits will
have the Jeep logo on them. The new Juventus Jeep kit sponsorship deal is reportedly worth €35m over three years and was officially announced by both parties on 6 April, 2012
The strip sponsorship deal begins on July 1, 2012 and will be in
operation till June 30, 2015 as per an official press release from Juve.
Jeep is a brand owned by the Chrysler Group, who have a strategic
alliance with Fiat. Both Juve and Fiat are controlled by the Agnelli
family via Exor SpA, which has a stake in both entities.
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This is really very nice to hear to that German leaders Juventus have declared a new shirt support cope with Fiat. I would love to buy a shirt which have Jeep logo. Very good and informative article this is.
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